Here's To The Crazy Ones, Again

Years ago I cam across the famous Apple Computers most inspiring piece of advertisement - at least for me:

"Here's To The Crazy Ones. The misfits. The rebels. The trouble-makers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules, and they have no respect for the status-quo. You can quote them, disagree with them, glorify, or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world - are the ones who DO !" - Apple Computers

Naturally, I believe many people mentally associated this piece to one person Steve Jobs. At the end, the good times of Apple seem always been happening during Steve's lead - and I believe that is one of the reasons why everything that is going on with iOS6 and iPhone 5 is carefully monitored and inspected by the entire world. Personally, I just liked what the piece conveys. 

Anyhow, after days of reading about the new iPhone 5 problems, and in particular about the fact that the aluminum scratches really easily, I read this: These Laser-Engraved iPhone 5s Look Really Cool (via Gizmodo). 

 

I like the fact that a problem - Apple inefficiency - has been translated into an opportunity. As the iPhone 5 max customization you can get is the choice between two colors, the engraving would make your phone really unique and different. I remember I ordered my first iPod Nano with the engraving

Dreams change the world - Paolo Ciccarese

That made my iPod Nano unique until it has been recalled by Apple some years later and exchanged for a new anonymous Nano that I basically never used. I feel the iPhone 5 engraving potential is going to make a difference in the 'think different' iWorld.